Jose Auriemo’s JHSF current investment Portfolio

Businessman, Real Estate 0 Comments


JHSF is the leading real estate company in Brazil. It specializes in the acquisition, development, and management of residential and commercial buildings. The Sao Paulo based company has been in the real estate business since 1972. Today JHSF has four major business units; shopping malls, residential developments, hotels, restaurants, and an executive airport.

Shopping Malls

For more than thirteen years, JHSF has invested in the shopping mall sector. It has five major shopping centers in Brazil. These malls include Metro Tucuruvi, Cidade Jardim, Bela Vista, Catarina Fashion Outlet and Ponta Negra. These shopping malls have been trend setters in the shopping industry. Cidade Jardim., for example, was the first one to natural lighting in its stores.


Just like in the shopping sector, JHSF has become a trend setter in the residential developments as well. Parque Cidade Jardim, one of its developments in Sao Paulo, is top-end mixed-use development. It hosts shopping mall Cidade Jardim, Jardim Corporate Center which has three triple-A office towers and nine luxury residential apartments. Other projects include Fazenda Boa Vista ranch, and the most recent, Catarina project.

Hotels and Airports

JHSF has 15 hotels under the Fasano Hotels umbrella. The Fasano Hotels have won awards locally and internationally including Luxury Hotel of the Year Award and Travellers Choice awards. JHSF has plans underway to develop an executive airport in Sao Paulo. The Airport is expected to connect to the major capital cities in the world.

JHSF CEO, Auriemo Neto

The success of the JHSF is due to the hard work and visionary leadership of its CEO and chairman, Jose Auriemo Neto. Jose is responsible for overseeing the operations of all the business units of JHSF. He led the signing of the company’s first exclusive partnership deals with Jimmy Choo, Gucci, and Hermes in 2009. In 2012 he partnered with Valentino to launch the first Valentino store in the country.

Jose Auriemo began his career at JHSF in 1993. Four years later, he founded the organization’s services department by creating a parking lot management company. His success with the services department earned him the permission to develop the company’s first shopping center, Santa Cruz. He rose the ranks to take charge of the company and lead it to greater achievements. To know more click here.

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