Lime Crime is the brainchild of a woman named Doe Deere. Back in 2008, Doe Deere started Lime Crime to provide the world with an availability of vivid, colorful beauty products. Her company sells various types of makeup and hair colorings, as well as makeup brushes. Lime Crime describes it’s products as “Makeup for unicorns,” to emphasize the fact that it is all about colorful makeup. Their makeup is for creative, everyday use as well as special events. People share pictures of themselves on social media of what they have done with Lime Crime’s products, and these pictures are featured on Lime Crime’s website.
To boot, Lime Crime’s products are certified Vegan and Cruelty Free by both People For the Ethical Treatment of Animals and Leaping Bunny.
Lime Crime’s cosmetics and hair colorations are sold in stores all across the planet, and on Lime Crime’s website there are pictures of girls from various ethnic and racial backgrounds looking their best from using it’s products.
In 2009, Lime Crime came out with Unicorn Lipsticks. These lipsticks come in a variety of pink, flesh colored and red shades. The tube that Unicorn Lipsticks come in has a hologram of a unicorn on it. The product, itself, smells like cupcakes. The formula for these lipsticks includes rosemary and sunflower extracts.
In 2012, Lime Crime came out with Velvetines. Velvetines come in a much larger range of colors. They do not just come in the normal pink, flesh colored and red shades; they come in all sorts of colors. These lipsticks are liquid matte lipsticks inspired by the appearance of red roses. Some of their zany colors are black light reactive. Some of these black light reactive colors include “alien” (aka black light reactive green) and “teacup” (black light reactive periwinkle).
They also have eye shadow palettes that are inspired by Renaissance paintings.
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