Avaaz, the activist network that was established in 2007, is making great strides with what it calls “practical idealism”. This network of engaged citizens focuses on many umbrellas causes such as climate change, relief in conflict areas, and human and animal rights, among others. The group utilizes online petitions and email campaigns in order to measure the interest of its membership in different causes.
WHAT IS PRACTICAL IDEALISM
The leadership of Avaaz believes that when regular people unite together for a worthy cause, a lot of good can be achieved. What they call practical idealism is simply targeting energy, efforts, and resources in a targeted manner to best achieve optimal results. This strategy has produced many positive results in the ten years since its establishment.
HOW DOES AVAAZ CHOOSE THE PROJECTS IT UNDERTAKES?
Avaaz believes in the strength of its members and utilizes their enthusiasm to determine if a cause has the backing it needs to be successful. Once a mission comes to the forefront of socially conscious people, Avaaz will poll its members via online petition and targeted emails. The process is overseen by a panel of experts that work on the feasibility of the cause as well as the logistics necessary to achieve the desired outcome.
WHAT TYPES OF PROJECTS DOES AVAAZ DO?
With their brief to focus on human and animal rights, as well as climate change, conflict, and poverty, there is no shortage of worthwhile campaigns. The group will work with creating communication channels and technology infrastructure, for example. The group believes that with media-friendly events and an engaged membership group they are able to affect real positive change in today’s world. The next time you become interested in one of their causes, it may be time to become more involved with Avaaz and create real change.