Thanks to social media, Yelp, Scout, and blogs there is no way for any business to remain customer-complaint free. Big businesses, small business and everyone in between, is getting annihilated out there and some are not handling it well. Many consumers, who use apps like Yelp and Scout, are looking for businesses with great reviews and superior customer satisfaction. Yelp has boasted that it gets 83 millions reviews monthly and that number is only increasing. With 83 million people ready to complain or compliment, businesses have no choice but to listen and respond.
One business owner was quoted as saying “It isn’t just Yelp anymore, people can review and rate via Google Place or Judy’s book. We all have this accessible forum to purge every like or dislike and businesses better step up or be ready to close doors.” Online rating apps are keeping businesses on their toes and encouraging a whole other level of accountability. The most successful businesses are the ones that make mistakes but are not afraid to admit they failed and then show how they corrected the problem. A company that is ready to dig in from an authentic perspective, listen to their customers and show up, is one worth doing business with.
White Shark Media believes that they are such a company. Shark Media is an innovative digital marketing and advertising company that specializes in online marketing/advertising solutions geared towards medium to small sized businesses. Shark Media was founded by three Danish business men who brought a truckload of experience to the table. “We are one of the fastest growing digital agencies in North America and that is because we covet our customer complaints and issues.” Shark Media, with heavy enthusiasm, will unabashedly admit that they did not reach the level of success that they are now experiencing until they started getting customer complaints. The three businessmen made the decision to listen with open hearts and open ears and make the changes that their customers were demanding.
Shark Media credits those customers that complained the loudest and with passion and zeal. “Those people who took the time to write up a page of angry, passionate discourse about how we needed to pull our heads out of our you-know-what’s were the letters that we loved the most.” They are now serving customers world-wide and have one of the largest pools of bilingual employees in North America. Gary Garth, CEO of Shark Media “Providing superior customer service is no longer a one man job. It truly requires a team of skilled and knowledgeable players who have an inherent desire to help as many people as possible.”
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